Words of note

Just a few little words that are chewing through my brain today with definitions courtesy of wikipedia.

Fanaticism--a belief or behavior involving uncritical zeal, particularly for an extreme religious or political cause or in some cases sports, or with an obsessive enthusiasm for a pastime or hobby...By either description the fanatic displays very strict standards and little tolerance for contrary ideas or opinions. (wiki: http://en.wikipedia.org/wiki/Fanaticism)

Fanboy--a term used to describe a male who is highly devoted and biased in opinion towards a single subject or hobby within a given field. Fanboy-ism is often prevalent in a field of products, brands or universe of characters where very few competitors (or enemies in fiction, such as comics) exist. (wiki: http://en.wikipedia.org/wiki/Fan_%28person%29)

Wishful thinking--the formation of beliefs and making decisions according to what might be pleasing to imagine instead of by appealing to evidence, rationality or reality. (wiki: http://en.wikipedia.org/wiki/List_of_cognitive_biases)

Irrational escalation – the phenomenon where people justify increased investment in a decision, based on the cumulative prior investment, despite new evidence suggesting that the decision was probably wrong. (wiki: http://en.wikipedia.org/wiki/List_of_cognitive_biases)

More on these later and an interesting link: http://consumerist.com/2011/05/mri-shows-apple-stimulates-fans-brains-like-religion.html